What is GeoFencing?
GeoFencing is a virtual perimeter that benefits through which it is easy to track in real-time in regulating spatial boundaries with the help of GPS and RFID (Radio Frequency Identification). This technology permits anybody to create prompts based on location information. If any consumer or device enters a particular location or area, then it will send an alert.
What is geofencing marketing?
Geofencing marketing is a kind of location-based marketing that allows you to get engaged with smartphone users in an elected terrestrial boundary by sending related messages to users. It’s a mobile and desktop marketing strategy that provides native and multi-network corporate prospects to get in touch through Smartphone devices with consumers and possible customers who are in the nearest location, ready to buy before getting into the firm. It’s a position-based technology, geofencing depends on various technologies, together with Wi-Fi, GPS, Radio-Frequency Identification (RFID), and Bluetooth connectivity.
Vendors send product promotions to attract customers to sell their products. It all happens when the consumer smartphone device searches for a specific product in a desired location, where you see a lot of stores, malls!
Geofencing gives corporations the chance to benefit from the greatest significant characters of the shopper’s voyage, when they crisscross: time and location. You deliver the precise message at the accurate place and time. This form of marketing is an influential method to link together new and previous consumers.
How does geofencing marketing work?
Although geofencing marketing may appear difficult on the surface, it’s quite upfront — particularly when you have a proficient geofencing marketing firm with spans of practice on your establishment’s side.
At this point is a rapid swift (for a more detailed case, hold on to read):
Is Geofencing High-priced?
It depends. Generally, the cost ranges from 3€ to 12€ CPM (cost per thousand impressions). Though, many aspects pretend the cost, including brand capacity and progressive directing structures.
